Catching up in the scuffle of the hottest industri

Catch up in the scuffle of industrial robots

Guide: the proposal of the concept of made in China 2025, especially the equipment requirements of intelligent manufacturing and intelligent factories, has injected a stimulant into the attacking industrial machines

the silvery white frame to be welded stopped with the conveyor belt, and the purple manipulator stably stuck and positioned it. Several bright yellow robots rushed up, and sparks splashed in an instant. Each welding point was completed one by one, and it was sent to the next work island within one minute. At the same time, it also welcomed the next frame to be welded

this is the daily scene in the welding workshop of SAIC General Motors Wuhan factory. The workshop was just put into operation in 2015. At present, it has 452 robots, and the automation rate has reached 97%

in 2011, the sales volume of robots in China was only 22000 units, and by 2014, it had jumped to 57000 units. China has ranked first in the global robot market for two consecutive years. And the jobs that robots are engaged in have gradually developed into unmanned work islands, unmanned production lines, and unmanned workshops from heavy physical strength, repeatability, and jobs that may affect human health at the beginning

up to now, robots have played a role in manufacturing in China, covering various production processes such as sheet metal processing, polishing, painting, sorting, packaging and stacking. As long as you can think of industries, you can use our robots. An employee of Shanghai FANUC robotics Co., Ltd. (hereinafter referred to as Shanghai FANUC) said to

as early as 2012, China has started the national strategic layout of the robot industry. It can be said that such policy catalysis and frequent labor shortages have driven the explosive growth of the robot market in the previous three years. Now the concept of made in China 2025, especially the equipment demand of intelligent manufacturing and intelligent factory, has given a shot of stimulant to the attacking robot people

policy pie

Zhang Gaoqiang, chairman of Dongguan Lisheng mechanical equipment Co., Ltd. (hereinafter referred to as Lisheng company), is familiar with the key task of promoting the intelligent manufacturing process mentioned in made in China 2025. The document proposes to pilot the construction of intelligent factories/digital workshops in key areas, accelerate the application of human-computer intelligent interaction and industrial robots, and promote the simulation and optimization of manufacturing processes, digital control, real-time monitoring of state information and adaptive control. This is regarded by him as the future development direction of the company

according to Zhang Gaoqiang, Lisheng company has set up a training center in May, mainly to train employees in robot application; In addition, it plans to add an Engineering Center for independent research and development of visual applications and control systems. He even plans to change the name of the company to Guangdong Lisheng intelligence

this production line supply enterprise, established in 1996, is transforming from the original mechanical equipment industry to intelligent manufacturing industry

enterprises like Lisheng company, which became a monk halfway, can be found everywhere in the robot industry. Jiangshiyuan, President of Dongguan robotics Association, confirmed to him that the vast majority of robot related enterprises he knew rose after the introduction of Dongguan machine replacement policy in 2014 and did not coincide with the main needle

in January 2014, the guiding opinions of the Ministry of industry and information technology on promoting the development of industrial robot industry (hereinafter referred to as the Guiding Opinions) clearly put forward the goal that the robot density (the number of robots per 10000 employees) should reach more than 100 for the first time. In 2013, the density of robots in China was only 30

in the labor-intensive Yangtze River Delta and Pearl River Delta, subsidy policies for machine replacement projects have been introduced one after another

from the central government to local villages and towns, there are supporting policies. As far as I know, if you buy a domestic robot, you can get a subsidy of 15%. There are supporting subsidies at the township level. For example, if you get a subsidy of 1million yuan from the city, different towns will give 0.2, 0.3, 0 Turn waste into treasure 5, or even a 1:1 supporting subsidy. Jiang Shiyuan said that driven by such policies, some enterprises are willing to sacrifice money in order to make themselves tall. Especially for some small enterprises, subsidies are certainly the best

other places, such as Guangzhou and Zhongshan in Guangdong Province, Jiaxing and Hangzhou in Zhejiang Province, Kunshan and Suqian in Jiangsu Province, have also successively introduced the continuous policy of machine replacement

the pie not only falls on robot application enterprises, but also many enterprises aim at the sales and integration market of robots

Jiang Shiyuan once bought several large plastic bags. From 2012 to 2013, when he worked for a 3C manufacturing enterprise, as one of the enterprises that first started the machine replacement project, it was still very difficult for the company to find a suitable robot integrator in China

in order to build the first unmanned workshop, the company spent hundreds of millions of yuan. All equipment is imported from abroad. Even the commissioning engineers are sent from abroad, and the salary alone is not enough

the situation changed dramatically in 2014 alone. In January 2015, Luo Baihui, vice president of Dongguan robotics Association, publicly stated at an industry seminar that Chinese enterprises engaged in robotics business are increasing at the rate of two a week

price smoke

as a researcher in the robot industry, Luo Baihui believes that: among more than 4000 robot manufacturers, at least 75% are system integrators, that is, they do not produce robots themselves, but buy the ontology of robot manufacturing enterprises to provide systematic solutions for customers, which is commonly known as turnkey engineering in the industry

in the rapid development of the industry, the price has been sharply compressed. Now the quotation of some domestic enterprises is almost half that of the original foreign enterprises. Such a price war is desirable for application enterprises

the unmanned workshop set up by Jiang Shiyuan in the former 3C enterprise takes a long time to recover the cost. For him and his colleagues at that time, investing in this production line was largely to win over customers. For example, some apple orders would not be made for you if you did not have high-end equipment

in 2014 with full competition, the return within three years is usually regarded as a standard. But it also depends on what kind of enterprises and products they produce. Some may recover their costs in a few months. For example, a line originally required more than a dozen workers, but after the transformation, it may only need two people, and its return rate is very obvious

in the fierce price dispute, some enterprises even put forward the slogan of not avoiding the price war and actively launching the price war, so that this relatively emerging industry has been filled with gunsmoke from the beginning of its development

Zhang Gaoqiang, who has been involved in robot system integration since 2012, admitted that Lisheng's profit margin in this business area is only 10%

Dongguan robotics association has more than 200 member enterprises, of which at least 200 are system integrators. As the president of the association, Jiang Shiyuan saw more. Like the original LED industry, as soon as the government calls, there is a market, everyone flocks to it, and many enterprises unrelated to automation are turned into robots. But now we can see that some enterprises without strength can't continue

according to his analysis, robot system integration is an industry with high requirements for human resources. Due to the lack of high-end talents, many enterprises are unable to undertake large-scale projects, or even unsustainable. We estimate that there will be a major reshuffle within three years

although some small and medium-sized enterprises are under pressure, large enterprises still maintain a high profit margin. Although Shanghai FANUC is a Sino Japanese joint venture, the operation and management of the company is in the charge of Chinese people, and the system research and development and integration are also carried out in China. Only the robot body is purchased from the Japanese parent company. In 2014, this enterprise was one of the top 100 tax payers in Shanghai

Shenyang Xinsong Robot Automation Co., Ltd., China's largest local robot enterprise, also takes system integration business as its main business model. Its business revenue of industrial robots in 2014 was nearly 477 million yuan, with a gross profit margin of 37.89%

such differences between large enterprises and small and medium-sized enterprises are due to both the system integration ability and its bargaining power. Enterprises like ours, with a total purchase of about 100 units a year, have little bargaining power in front of the four families. Zhang Gaoqiang complained

the so-called four families refer to the traditional top four enterprises in the robot production field, including KUKA in Germany, abb in Switzerland, and Fanuc and Yaskawa electric in Japan. These enterprises occupy half of the global robot industry market and firmly grasp the Chinese market. Among the total sales of 57000 robots in 2014, the total number of robots sold by domestic enterprises did not exceed 17000, less than 30%

Qian Hui, general manager of Shanghai FANUC, believes that in addition to the performance, the failure rate really has a great impact on customer selection

everyone uses it on the production line. Maybe 300-400 robots are used in a production line. Now FANUC's robot can only break down once every 125 months, which is very good. But the production line with 400 machines in series will have four failures every month. In fact, few enterprises can achieve barrier free operation for 8 years. But he added that the failure rate of FANUC robots was far below the average

Jiang Shiyuan revealed that in fact, everyone has considered that national products should be used, but the performance of domestic products is not comparable to that of the four families

for example, the trouble free operation time can reach 100000 or even 150000 hours abroad, and only 5000 hours for a well-known domestic brand. There is also a gap in precision. Some debugging can adapt to production, but after a few months or even only a few days, the deviation is very large, and the performance is unstable

according to the statistics of China robot industry alliance, the demand for multi joint robots in the Chinese market is 36000, and the suppliers are still mainly foreign brands

compared with the large-scale orders of hundreds of sets of foreign capital based on the production line, the shipping units of domestic industrial robots are often only single digits

the only relatively competitive field is the relatively low-end coordinate robot. Jiangmiren, the assistant general manager of Guangzhou CNC Equipment Co., Ltd. (hereinafter referred to as Guangzhou CNC), judged that there are not many robots with more than four axes in China, and the maximum sales volume is about 3000 or 4000

however, the shipment volume of these threeorfour thousand units has stirred the nerves of the four families. Zhang Gaoqiang, who once suffered from a lack of bargaining power, found that several major suppliers of the company, including Yaskawa, abb and KUKA, have introduced many price reduction measures, some of which are still large

a senior executive of a domestic robot enterprise also confirmed that some foreign enterprises are gradually cracking down on some popular domestic models in China, such as 8kg six joint robots, lowering the price of the same model, or giving some concessions in some main promotion fields. He admitted that the above targeted measures of foreign giants still put some pressure on our domestic enterprises

attack 2025

for made in China 2025, intelligent manufacturing alone is far from enough. Whether it comes from the requirements of a strong industrial base or the needs of practitioners to occupy a dominant position in the market, domestic brand robots with independent intellectual property rights are the key development objects of various relevant policies

the guiding opinions put forward that by 2020, a relatively perfect industrial robot industrial system should be formed and cultivated